Newsstand & Paid SocialProposal
One accountable team for newsstand and paid social.
Game Informer has already secured real distribution footholds — confirmed placement in Barnes & Noble and Books-A-Million, a growing international footprint, and an engaged reader base. But two of the brand's highest-leverage channels are underbuilt: newsstand distribution outside the core domestic accounts runs on informal tracking and unoptimized international economics, and paid social hasn't been deployed as a structured, localized acquisition channel.
NPS proposes two focused workstreams. First, full newsstand management across domestic and international markets — store-level data, wholesaler relationships, and the local-printing strategy that converts international markets into higher-volume, better-margin "domestic" distribution. Second, Meta paid social campaign management for both domestic and international audiences, with creative development and performance reporting built in — not billed as separate line items.
Both workstreams report into a single point of accountability, with clear monthly deliverables and no guesswork on cost. Total monthly retainer is $1,750, with paid social ad spend and any out-of-scope consulting billed separately and transparently.
What we'll achieve together.
Expand domestic newsstand distribution using store-level data to close coverage gaps
Convert Australia/NZ and UK to locally-printed "domestic" product status, boosting per-market orders
Shift international circulation mix toward digital-only subscriptions, away from costly international print fulfillment
Launch coordinated Meta paid social campaigns, localized by market, for domestic and international audiences
Negotiate improved Barnes & Noble and wholesaler promotional terms
Maintain USPS Statement of Ownership compliance (due each October)
Two workstreams, one point of accountability.
NPS will manage newsstand and paid social as a single coordinated program — with store-level data on one side, localized Meta campaigns on the other, and one monthly cadence that ties both back to circulation and subscriber growth.
Newsstand Management — Domestic & International
Full newsstand ownership across both markets — from wholesaler and retailer relationships to the store-level data that closes distribution gaps and the local-printing strategy that resets international economics.
- —Meetings and conferences with publisher; meetings with national distributor and wholesalers
- —Manage print orders; prepare and regulate galleys
- —Monthly sales report and weekly POS report
- —Assist in preparation of newsstand budgets; bi-annual cover analysis
- —Ongoing utilization of MagNet data to manage distributions at retail
- —Advise on promotions with key classes of trade; develop retail programs with targeted accounts
- —Competitive sales analysis, market insights, and custom reports on an ad hoc basis
- —Explore new magazine concepts and international local-printing strategy (Australia/NZ, UK)
- —Wholesaler negotiations for deeper volume discounts (with CMG International)
- —Statement of Ownership preparation and annual USPS filing
Paid Social Campaign Management — Meta
Domestic and international Meta campaigns run as a structured acquisition program, with creative, copy, and reporting bundled into the retainer rather than billed as separate line items.
- —Campaign strategy and audience targeting by market
- —Localized creative and copy for international campaigns — not repurposed U.S. assets
- —Domestic acquisition campaign management
- —Creative development included: ad creative, copy, and design, with up to three full rounds of edits per creative set
- —Combined newsstand + paid social performance dashboard, weekly reporting, monthly strategy calls — included at no additional charge
Meta — built for each market, not repurposed.
International audiences see creative and pricing designed for their market — not U.S. assets translated at the end. Domestic runs as its own acquisition program, with weekly reporting tying performance back to newsstand and subscription outcomes.
Meta — Facebook & Instagram
- +Domestic acquisition campaign management
- +Fully separate, localized international campaign — creative, copy, and pricing built for each market
- +Weekly reporting and monthly strategy calls
Investment.
Postage & phone calls — covered by NPS, except for mass mailings and any phone surveys performed on behalf of and at the request of Game Informer.
Travel — meetings with Game Informer are NPS's responsibility. For wholesaler/retailer trips shared with other NPS clients, Game Informer pays a proportionate share, only with prior approval.
Any other expenses incurred by NPS on behalf of Game Informer are billed only upon mutual agreement.
A twelve-month engagement.
We propose a twelve (12) month term for the retainer services, starting immediately upon signing. Monthly invoicing, Net 15. Newsstand data pull and Meta campaign audit begin in week one.
Let's get started.
Review and approve this proposal
Execute agreement — NPS sends contract for newsstand and paid social services
Onboarding kickoff — newsstand team loop-in; UK print specs shared with Gary via Ricky at Sheridan
Begin work immediately — newsstand data pull and Meta campaign audit in week one
Confirmed placement.An engaged audience.The coordination to grow both.
Game Informer has what most relaunches don't: confirmed retail placement, an engaged audience, and real international demand signals. What's missing is coordination — turning informal tracking into store-level data, turning inflated international print costs into domestic-equivalent pricing, and turning ad-hoc social spend into a localized, structured program.
NPS brings newsstand relationships, international distribution expertise, and paid social execution together under one accountable team, with transparent monthly reporting and no marked-up ad spend. We're looking forward to building this with you, Sarah.